Privacy Policy

Our Privacy Promise

Smart Computers Limited respects your privacy and protecting your information is paramount. Please read this Privacy Policy carefully before using our website or registering to use our services in order to understand our views and practises regarding your personal data and how we will treat it. This Privacy Policy sets out the basis on which any personal data will be processed by us.

1. Who is responsible for your data

Our Privacy Policy applies to the personal data that Smart Computers Limited collects and uses.

References in this Privacy Policy to “Smart Computers”, “Smart”, “we”, “us” or “our” mean Smart Computers Limited (a company registered in England and Wales with registration no 3171445 and registered office at Unit 22, Enterprise Way, Cheltenham Trade Park, Cheltenham, Gloucestershire. GL51 8LZ).

We control the ways your personal data is collected and the purposes for which your personal data is used by us as the “data controller” for the purposes of the UK Data Protection Act 1998 and General Data Protection Regulations 2018.

2. Personal data we collect and hold about you

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, contact details and company details (if applicable).

We need to collect some personal data from you when you request our products and/or services in order to process your request and deliver our services. We may also receive your personal data from our partners when you purchase antivirus products or third parties who act on your behalf.

Categories of data we collect

We may collect and process the following categories of information about you:

Your first name, surname, company address (if applicable) and your contact details
(email address, telephone number and postal address)
When you request a quote on our website
When you call us
When you take part in our competitions
When you choose an offer we make available on our website
Information about your transaction, including your payment card details and relevant forms of Identification When you purchase or use our products or services
The communications you exchange with us (for example, your emails, letters, calls or your messages on our online chat service) When you contact us or we contact you
Your posts and messages on social media directed to Smart Computers Limited When you interact with us on social media
Your feedback When you reply to our requests for feedback or participate in our customer surveys

3. How and why we use your personal data

We may use your personal data for the following purposes.

To manage the products and services you hold with us and to comply with law. These communications are not for marketing purposes and as such, you will continue to receive them even if you opt-out from receiving marketing communications.

  • To provide our products and services to you – We will use your information to perform our services in relation to your IT, for example to manage a support related enquiry, provide you with rental equipment, to service your IT and to repair your IT. This list isn’t exhaustive.
  • To communicate with you and manage our relationship with you relating to the product and/or services you have with us – We may need to contact you by phone, email, post and/or SMS for administrative or operational reasons regarding the products and services you hold with us.
  • To provide you with a quotation – We will use the information you provide after you have sent us a request, filled in a web-form through our website or contacted us on social media to provide you with the response to your request.
  • To perform a credit check prior to releasing rental equipment – For some of our rental equipment, we may need to obtain a credit score in order for the quote to be accepted. You will be notified in advance of this happening. Refusal to allow us to do this may result in the quote not being accepted and the rental not going ahead.
  • To improve our services, fulfil our administrative purposes and protect our business interests – The business purposes for which we will use your information include accounting, billing and audit, credit or other payment card verification, fraud screening, safety, security and legal purposes, statistical and marketing analysis, systems testing, maintenance and development.
  • To gain feedback – at the end of a contract with Smart Computers and following a service desk call, you will automatically receive an email from Smart Computers to ask about that specific  experience. This is to improve the services that we offer. Supplying feedback is optional and will not reflect the service you receive now or in the future.
  • To improve our quality levels, help with staff training and to provide evidence in the event of complaint or dispute – We may record telephone conversations or other communications between you and us. We will use these recordings or transcripts of them to check your instructions to us, analyse, assess and improve our services to customers, for training and quality purposes and for the purposes of investigating any complaint you may make, or as evidence in any dispute or anticipated disputes between you and us.

For marketing purposes.

  • To gain ad hoc feedback. Your opinion is very important to us, we may send you an email or call you to seek your feedback on the products and services we offer or regarding the any quotation you have received from us. This feedback will be used to improve our services and help us to understand buying processes of our customers and enquirers. We may use anonymous statistics in our marketing activity.
  • To inform you about news and offers that you may like – We may send you marketing communications, if you have indicated that you are happy to receive these, for example when you create an account or make an enquiry on our website or over the telephone. This will usually be in the form of a newsletter if we have your email address. Occasionally this will be done by telephone, SMS or by post. And will include: company news, new products and services, special offers and cost saving promotions that you may be interested in. We will also provide you with industry news relating to cyber security and useful tips to help you when it comes to IT. This is not an exhaustive list, and is subject to change. Of course, you can change the way you receive information from us at any time by emailing

Please note that we do not share your contact details and/or personal data with any other companies for marketing purposes. If you do not want to receive marketing communications from us, you can simply tell us by clicking the relevant box before submitting your details or by emailing with the subject title ‘unsubscribe’, at any time. You can also unsubscribe from any email we send you by clicking the unsubscribe link at the bottom of any marketing related email you receive from us. The choice is always yours.

4. How long we will hold your personal data

  • To comply with HMRC legal obligations this legal requirement requires us to keep records [including invoices and contracts] for 6 years from the end of the last company financial year they relate to.
  • To provide the products and services you hold with us – we will hold your personal data on our secure systems for the duration of the contract you have with us. This is a requirement to enable us to manage your products and services.
  • When you enquire but do not purchase a product or service from us – we will follow up your enquiry by email and occasionally by phone for a 3 month period. If you have not opted in to receive marketing communications from Smart Computers, your personal data will be deleted from our systems after this 3 month period.
  • For marketing purposes – with your consent, we will hold your data for marketing purposes at outlined above, for a period of 3 years. Prior to the end of the 3 year period, we will contact you to renew your consent to continue to receive this information. Of course, you can change the way you receive information from us at any time by emailing

5. Requesting access to your personal data

You have a right to request access to the personal data that we hold about you. We will provide this information to you within one month of the initial request, free of charge. Any additional copies may be chargeable. If you would like to request a copy of your personal data, please email us at The request must be made in writing and contain:

  • Your name
  • Your postal address
  • A telephone number where you can be reached
  • A copy of your passport or driving licence
  • Signed authority from the individual whose data is required if you are requesting on their behalf

If you have questions in relation to your personal data, please contact us at:

5. Security of your personal data

We are committed to taking appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access, loss or damage.

As described in this Privacy Policy, we may in some instances disclose your personal data to third parties. Where we do this, we require that the third party has appropriate technical and organisational measures in place to protect your personal data. This will never be for marketing purposes, but only for the purposes of administering the products and services you have purchased through Smart Computers.

The information that you provide to us will be held in our secure servers, which are located on our premises in the UK. Your personal data may be accessed by and processed outside the European Economic Area (the European Economic Area being the European Union and Iceland, Liechtenstein and Norway, also referred to as the “EEA”) by staff operating outside the EEA who are employed by us. Where your personal data is accessed outside of the EEA, we require that appropriate safeguards are in place.

6. Cookies or other tracking technologies

In order to improve our services, to provide you with more relevant content and to analyse how visitors use our website, we may use technologies, such as cookies, pixels or tracking software. Please be aware that in most cases we will not be able to identify you from the information we collect using these technologies.

For example, we use software to monitor customer traffic patterns and website usage to help us develop the design and layout of the website in order to enhance the experience of the visitors to our website. This software does not enable us to collect any personal data. In addition, in order to understand how our customers interact with the emails and the content that we send, we use pixels that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.

We also use cookies in our website, and in some of our emails. Cookies are small pieces of information stored by your browser on your computer’s hard drive. They enable you to navigate on our website and allow us to provide features such as remembering aspects of your last search to make subsequent searches faster. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our website, most of the features will be still accessible without cookies.

7. Sharing your personal data

We may share some of your personal data with, or obtain your personal data from, the following categories of third parties:

  • Suppliers providing services to us in order to help us run our business and improve our services. We may for example share your personal data with the companies who provide our antivirus and network cabling services.
  • Credit and debit card companies. We may share some of your personal data, which includes information about your method of payment, to the credit or debit Card Company that issued the card you used to pay for your products or services. In order to ensure the security of your transactions and prevent or detect fraudulent transactions, we may also share your information with fraud screening partners.
  • Credit Reference Agencies. To obtain a credit score and credit report in order to provide our rental service to you. You will be notified if this is a requirement to fulfil your rental request.
  • Fraud prevention agencies. To prevent crime and trace those responsible.
  • Your personal data may be disclosed to a third party who acquires us, or substantially all of our assets or if we sell or buy any business or assets.
  • We are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of Smart Computers Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

8. Updates to our Privacy Policy

We may make changes to this Privacy Policy from time to time, including as part of the new European data protection legislation which will start to apply on 25 May 2018 (the “General Data Protection Regulation”) – we will update the Privacy Policy and we will publish on our website any new version of this Policy.

9. Contact information

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to